

The Overview
BUSINESS ($) PLAN
AI-HEALTH LTD

COMPANY SNAPSHOT
AI- Health, Investment

£1 million- raise .
CREATING THE VERY BEST IN MOBILE HEALTH & FITNESS APPS

AI HEALTH
THE INVESTMENT YOU'LL BE PROUD YOU MADE

AI-Health Business Summary Video:
Mission & Vision
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​Mission: To disrupt the health and fitness sector with technically excellent, ethically sound apps built on validated science, delivered with passion and empathy.
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Vision: To provide accessible technological interventions that assess, educate, and guide the global community, aiming to decrease risks of cardiovascular disease (CVD) and metabolic syndrome (MetS), and to reverse conditions such as insulin resistance (IR), type 2 diabetes (T2D), and obesity.
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By 2026, our suite of apps aims to improve measurable health outcomes for well over 1 million users worldwide.
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Delivery: We have developed 7 world class health and fitness apps; (2 are live in the app store) powered by our own Proprietary Data Ecosystem – The AI-Health Database Matrix.​
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AI-Health Investment Video
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AI-Health App Store Pages

Capital Raise £1,000,000
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​Share Slots: (Multiple slot purchases are permitted)
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£5,000 allotments for smaller investors at a £35m valuation (pre-money)
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£25,000 allotments for larger commitments at a £30m valuation
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Valuation: The last formal valuation was in Oct 2021 at £30m. The company has made significant progress and expects to achieve £150m val in April 2025.
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Targets: $1B valuation by 2027, based on forecasted ARR of £100M +.
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The company has no debt.
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Return on Investment: Forecasted Exit (12-18 months post - This capital raise)
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£25,000 investment at a £30M valuation could return:
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​​ EXIT
VALUE | RETURN ​

£150 m £125,000
£250 m £208,000
£400 m £333,000
£1BN. £830,000
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The forecasted return is based on an investment of £25,000
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​Capital Allocation: The allocation of capital for AI Health has been strategically designed to prioritize marketing, PR, and content creation, which are critical for driving growth and supporting the rollout of our seven apps.
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Marketing & PR : A substantial allocation of £550,000 has been designated for marketing and public relations efforts. This investment will amplify brand awareness and drive subscriber growth, directly fuelling our revenue projections.
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Social Media Content: An additional £150,000 has been allocated to content creation for social media platforms, ensuring we maintain an engaging and impactful presence across key channels. is the forecasted return on a £25k investment.
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Contingency for Working Capital: £180,000 has been reserved as a contingency fund for working capital. This ensures the flexibility to seize marketing or promotional opportunities that may arise as the business scales.


Accreditation and Capabilities
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Research and Development: Nine years of R&D with an investment of £5.4 million in founder capital, ensuring a debt-free operation. For investors, this is a rare opportunity to enter a low-risk stage of our business cycle where development is complete, and the focus is purely on scaling and revenue generation.
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​Proprietary Data Ecosystem: A Game-Changer in Accuracy and Control: We’ve built our own Database Matrix Ecosystem, a groundbreaking infrastructure that powers all our algorithms. Unlike other companies that rely on Apple HealthKit or third-party data sources, we’ve eliminated the risk of data contamination and ensured complete control over data accuracy and clinical validation. This enables us to deliver unmatched precision and reliability, positioning AI Health as a pioneer in the health tech landscape.
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Built from Scratch: Independent from Apple HealthKit; Data is sourced solely from AI Health apps, ensuring we deliver uncontaminated, trusted, validated & verifiable results.
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Leads in Precision: Offers the only fitness app ecosystem adhering to clinical standards in heart rate monitoring & human physiology by adhering to scientific gold-standards.
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Drives Retention: The accuracy and personalisation of our AI ensure higher user satisfaction and long-term retention, ensuring that every data point is accurate, reliable, and actionable.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​
KEY HIGHLIGHTS​
Second by Second Data:
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Unlike competitors relying on averaged heart rate measurements (2–4 recordings per minute), AIH records sec-by-sec, geo-tagged, & time-stamped data, ensuring unmatched precision.
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This level of granularity aligns with clinical standards, making the platform’s data “traceable back to source, relevant and of value”
Validated Algorithms
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AI Health's proprietary algorithms for VO2max, FatMax, and heart rate predictions have been benchmarked against laboratory gold standards, achieving (This positions AI Health as the only app ecosystem capable of delivering clinical-grade predictions on smart phone/watch devices).
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4.15% arithmetic mean difference for our VO2 max prediction method.
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-1.02% accuracy for FatMax-peak heart rate zones.
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“FOR INVESTORS AI HEALTH’S FOUNDATION ON VALIDATED DATA AND SCIENTIFICALLY BACKED ALGORITHMS ENSURES LONG-TERM SCALABILITY AND MARKET TRUST.
THE PLATFORM’S INNOVATIONS HAVE ALREADY ATTRACTED INTEREST FROM POTENTIAL ACQUIRERS LIKE AMAZON FITNESS, SAMSUNG, PELOTON & VITALITY, SHOWCASING ITS MARKET READINESS AND COMPETITIVE ADVANTAGE.​

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Above: The AI-Health Database Matrix​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​


Validated Data Accuracy:

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AI Health is leading the charge with innovative solutions tailored to help improve your health & well-being.
Press for Audio


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​Video 1 - Advanced AI Health Matrix:
Experience cutting-edge AI-driven analytics that deliver precise, real-time health data directly to your wrist. Our proprietary “AI Health Matrix” ensures lightning-fast insights, providing deep, data-driven understanding of your daily activity, from heart rate to walking speed, witness the power of data transformed into actionable intelligence—instantly, accurately, and intuitively.
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Video 2 - Voice-Driven Apple Watch Navigation: No taps, no swipes—just pure, effortless interaction that sets a new standard in wearable tech, Seamlessly command every function, from tracking your sleep to analyzing your health metrics, all through the power of your voice.
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​​​​​​Above: Advanced AI powered by the AI-Health Database Matrix​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​
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​​​​​​Above: Advanced voice navigation on the Apple Watch
7 World Class Apps
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Unprecedented App Portfolio and Self-Sufficiency: AI Health stands out as the first and only health tech company to go live without external funding, launching not one but seven fully developed apps. Two of these are already in the App Store, with the remaining five primed for release within 3–4 months, contingent on the necessary capital from this round.​​​​​​​​


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Seven World Class Apps: Built from the ground up
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Staggered Launch Plan
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Walk Ailly & Fitness Ailly (Live): Awaiting marketing capital from this raise.
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Sleep Ailly: (December/January).
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Run Ailly: (January/February).
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Remaining Apps: launching every 2-3 months.
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Live Apps
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Walk Ailly. A targeted walking pace intervention, designed to reduce CVD risk by 43% by guiding personalised brisk pace into everyday steps, promoting life changing health-measured walks. All without extra exercise or gym time. exceptional individualised, gamified user intervention and experience with a low total cost of ownership.
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Fitness Ailly. Advanced AI driven targeted heart rate training personalised in real-time to improve VO2 max fitness and Health markers.​
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Upcoming Apps
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Sleep Ailly. Tracks and measures sleep performance with personalised strategies for better sleep performance.
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Run Ailly. Personalised, real-time coached outdoor running programs and workouts for both beginners & professionals.
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Her Ailly. Provides tailored metabolic guidance tailored to menstrual cycles, pregnancy, and menopause.​
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Health Ailly. Comprehensive health monitoring to optimise body composition and insulin control.​
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​Coach Ailly. An advanced remote AI-driven real-time coaching portal for trainers and coaches.​​​​​​​​​​​​​​​​​​​​​
The Health Tech Market
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Opportunity
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The global health app market is projected to grow from $56.77B (2023) to $136.64B by 2027 (CAGR 24.6%).
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Specific Segments Include:
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Fitness Apps: $29.16B by 2027 (CAGR 23.1%).
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Sleep Apps: $61.2B by 2030 (CAGR 17.1%).
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Women’s Health Apps: $18.5B by 2031 (CAGR 20.1%).
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AI Health’s Position:
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Addressing Critical Global Health Concerns like cardiovascular disease (CVD), metabolic syndrome (MetS), and obesity.
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Positioned as a Disruptor with seven fully developed apps, targeting diverse health and wellness niches.
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Proven Model: From 11,000 initial subscribers to 76,000 per app, the growth potential is exponential.

Background and Financial Health
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Operational Strategy:
Commitment to maintaining low fixed costs and increasing overheads only when supported by direct revenue or cost savings, ensuring strong free cash flow (FCF). ​
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Low Overheads, High Margins:
Stand presently at £32k a month; which equates to 2,500 subscribers to break even. 80% of revenue reinvested into marketing & scaling
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Disruptive Innovation:
First in the industry to combine clinically validated AI with gamified, multi-app integration and scalability using our proprietary technology.


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​​​​​​Above: Latest AI-Health Ltd Accounts​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​




OUR FOUNDERS

OUR REVENUE MODELS
Our Revenue Model Explained: How Will We Earn Money?
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App store subscriptions – AI Health enables consumers to download our applications for free but the free version doesn’t provide access to the entire programs within the apps. ​
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To enjoy all of the chosen apps full library of programs - workouts, meditation and more, the app charges a subscription fee, which is the main contributor to the AI Health revenue stream.
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Users can app choose from two subscription plans:
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​​1. Monthly Subscription Plan: £ xxx per month
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2. An Annual Subscription Plan: £ xxx per year
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AI-Health -Product Revenue


OUR REVENUE MODELS

B2B Subscription Revenue
2B subscription revenue model in the form of packages exclusively for businesses:
AI Health Apps for your Team: Designed for companies with 5 to 1000 people. As you add more users, the subscription fee per user decreases.
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AI Health for Business: Designed for companies with more than 1000 people. By buying AI Health apps for your team through B2B packages, each member of your company will get access to the complete library of all our apps.​
Executive -Summary
AI-Health offers an unparalleled opportunity for large corporations to transform their employee wellness programs through the integration of a scientifically validated, clinically robust app suite. This strategy addresses rising corporate challenges around employee health, absenteeism, and escalating insurance costs.
£5.9m
Annual Revenue
A corporation with 50,000 employees subscribing to the Walk & Fitness Ailly app suite at £9.99/month:
£15.5m
Annual Revenue
A corporation with 100,000 employees subscribing to the expanded suite including Walk Ailly, Fitness Ailly, Her Ailly, Run Ailly & Sleep Ailly at £12.99 m/o
Key Figures & Projections
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Seven Revenue-Generating Apps: 2 apps are in the app store now. The remaining 5 are ready for market release. This capital raise allows us to fund our marketing campaign with expectations to be cash positive within 8 weeks.
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Revenue Projections: Health and fitness apps are one of the most lucrative segments in tech, with established apps consistently achieving significant revenue bases. Let’s break down the opportunity
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Subscription Model: At £12.99 per month, we require just 76,000 subscribers per app to reach £1 million in monthly revenue per app = £84M ARR.​​​​
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Financial Snapshot:

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Yr -1 Snapshot:
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In April 2025, AI-Health expects:
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44,400 m/o (S) & 2145 yr (S) obtained from Jan - April 2025.
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In Sep 2025, AI-Health expects:
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177,544 total m/o (S) & 13,535 yr (S) from Jan 2025 -Sep 2025.​​
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In March 2026, AI-Health expects:
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450,456 total m/o (S) & 52,740 yr (S) from Jan 2025 -March 2025
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End of Year 1, In-App Purchase Revenue:
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Forecasted to total £40.1 million.
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​Portfolio Revenue Potential:
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Across our seven apps, We forecast that by month 12, the above translates to £7 million in monthly revenue (MRR), equating to £84 million in Annual Recurring Revenue (ARR)
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Yr -2 Snapshot:


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Yr1 v Yr 2 Revenue :
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​Portfolio Revenue Potential: Across our seven apps, this translates to £7 million in monthly revenue, equating to £84 million in Annual Recurring Revenue (ARR)
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Year 2: In-App Purchase Revenue: NS+ RS forecasted to total £99.1 million.
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Revenue breakdown: For years 1 & 2 comparing IAP from both new subscribers (NS) within the financial year (thus excluding retained subscribers (RS) from previous years) and the Total Revenue RS+NS



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Year 2 will see a focus on subscriber retention and compounding MRR so that we hit our target of > £100 m in Annual Recurring Revenue (ARR).
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YR2 forecasted; > 1.1 m subscribers across our 7 apps.
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March 2027; (R) £99.1m with a forecasted £121m ARR
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Increased Focus; On B2B (Corporate Ailly) revenue.
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Ailly Hub London: Public Footfall 10-15k per month = extra 3k (S).
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Cross App Sales: We will target existing subscribers with offers and incentives use more than one of our apps.
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Android: We forecast growth of circa 30% upon the release of our software on Android devices.
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Fitness Apps: Revenue Comparisons.
Path to Profitability:
Expedited Growth Examples:
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​MIND-BODY: $350M in 2021, $230M in 2018, $182M in 2017, $139M in 2016, $101M in 2015.
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CALM APP: $80M in 2018, $150M in 2019, $355M in 2022
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STRAVA: $60M in 2019, $98M in 2020 & $275M in 2023
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Subscriber Capture Strategy
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Unparalleled Brand Power: Our Ailly Suite of Apps—already recognized as an industry disruptor—delivers a cohesive and scalable brand experience.
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Marketing Strategy to Dominate: Our unique marketing approach, detailed in our Marketing Plan, is designed to build momentum rapidly, achieving economies of scale that fuel exponential growth.
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Subscription Model: Apps accessible globally for free via a 7 day trial, leading to a subscription fee of £12.99 per month.​​​


Marketing Forecast and Strategy -
Full Strategy > Marketing
To highlight how our paid campaigns align with financial forecasts:
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Targeted Investment: For the month of January with just 2 apps, a £30,000 marketing slot is expected to generate significant impressions, downloads, and subscribers.
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Example Metrics: £30k Meta Spend (3 x Per Month / Per App) we anticipate:
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5M Impressions.​
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7,200 to 12,600 downloads, depending on CTR and CVR.
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​1,200 to 2,400 subscribers, with conversion rates improving through the above strategies.
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Organic growth: Forecasted at 20%, driven by cross-app synergies and peer recommendations.
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By continuously optimizing these campaigns, leveraging social proof, and engaging users through advanced in-app features, we aim to build a sustainable pipeline of users, converting downloads into subscribers while maximizing retention.
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This systematic and innovative approach to marketing not only supports our financial forecasts but also ensures long-term user acquisition and engagement, positioning our brand as a leader in the health and fitness app market.
How We Forecast:
We are not including B2B revenue - nor revenue from founder storytelling.
Year 1 will be Apr-25 / Mar-26 ( TS counts from Jan25)


Above:
£30,000 marketing sprint x 6 sprints yields approximately 30m impressions.


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Average Cost Per Thousand Impressions (CPM): ~£5.80 / £5,000 budget yields approximately 862,000 impressions x 6 = 5m impressions.
Performance Metrics:
Download and Subscriber Capture:
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Medium-to-High Estimates: We have forecasted downloads based on industry averages, adjusted to reflect the superior user experience of our app store pages and the support from Apple’s marketing and PR initiatives.
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The subscriber capture rate is also estimated conservatively within the medium-to-high range, considering:
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Our 7-day free trial strategy.​
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The seamless onboarding process and engaging in-app features.
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Organic Growth:
Organic growth, typically 40-60% in health and fitness apps, has been forecasted at a conservative 20% for this model. This reflects:
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Peer recommendations, driven by users sharing their results and achievements with friends or on social media.
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Natural referrals, such as one user discovering WalkAlly and then exploring FitnessAlly as part of our ecosystem.
Subscriber Capture Total:
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Subscriber total combines direct subscribers from paid marketing efforts and organic growth.
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This number is used to project monthly recurring revenue (MRR) for each app.​​​​​​​​​​​​​​​​​​​​​​​​​
Story Behind The Brand
Case Study Metrics: 1 Million ++ Views
Over 500k views in 1 week -
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Founder Interview: This is a recent feature of our founder Scott Alexander on the Venture Room. The traction here is organic and from non paid placement.
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Over 500k Views: In just four days this post gained over 500k views, 14k likes and over 2.5 post saves.
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Social Media Posting Model: We have a strategy in place for organic social media posting that we anticipate will result in our apps "going viral" and leading to significant subscriber growth. It is difficult to forecast numbers so we have not included them in our forecast figures, but we have outlined our anticipated revenue our story behind the brand strategy.​​
Below:
 Instagram Non Paid Metrics



Below:
TikToc Non Paid Metrics



Below:
Interview Video


AI-Health Founder Interview Interaction Data:
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​VIEWS: 603k Instagram / 405k TikToc
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123k Youtube
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LIKES: 9k Instagram / 15k TikTok
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2k Youtube
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SAVES: 2k Instagram / 2.2k TikTok ​​
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Below:
YouTube Non-Paid Metrics

Organic Engagement Strategy:
Behind The Brand
Continuous storytelling from the founder adds authenticity, building trust and driving engagement.
The recent organic engagement metrics demonstrate the power of storytelling and authentic content in amplifying reach.
Leveraging a personal brand to launch and promote product brands can offer significant advantages, particularly for entrepreneurs with established reputations.
Our viral post, with over 1 million views , highlights the potential of leveraging the founder’s story and motivational content. This approach resonates deeply with audiences and aligns with our mission to help people become fitter and healthier while inspiring entrepreneurs and business professionals.



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Building Trust and Credibility A well-established personal brand fosters trust and credibility, which are crucial for attracting customers to new products. When consumers recognize and respect an individual behind a brand, they're more likely to trust the associated products. This trust can lead to increased customer loyalty and a higher likelihood of product adoption.
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Differentiation in a Competitive Market A strong personal brand helps differentiate products in a crowded marketplace. By showcasing unique expertise, values, and experiences, entrepreneurs can create a distinct identity that sets their products apart from competitors. This differentiation can attract a specific target audience aligned with the personal brand's ethos.

Forecasting for a 8 Week Campaign *March & April
Based on a consistent posting schedule (e.g. 2 high-quality videos per week on Instagram, YouTube and TikTok) and maintaining engagement levels, we can estimate performance over an 8-week period:
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Assumptions for Future Posts:
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Average Views Per Post: 200,000 views (Insta + YouTube & TikTok ).
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Engagement Rate: 3~5% (likes, comments, saves).
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Conversion Rate: 5%–10% of total downloads.
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Fitness Apps typically convert 5%–10% of downloads into paid subscribers. Ailly app's unique, validated features position it in the higher end of this range.
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Projected Metrics:
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Posts: 16 videos (across platforms).
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Total Views: 200,000 views per post → 3,200,000 total views.
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Conversion to Downloads: 3%–5% of views → 96,000–160,000 downloads.
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Conversion to Subscribers: 7.5 % of downloads → 7,200–12,000 subscribers.
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Revenue - MRR:
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£93,528 → £155,880
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Revenue - ARR:
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£1,122,336 → £1,870,560
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Why These Numbers Are Achievable
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Proof of Concept:
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The recent campaign achieved over 700,000 views and demonstrates the effectiveness of our content.
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With strategic CTAs and consistent posting, similar engagement levels are replicable.
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Top-End Performance:
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Our superior graphics and storytelling set us apart from competitors, placing us in the upper range of industry conversion rates.
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Anticipating 3% views-to-downloads and 10% downloads-to-subscribers is realistic given our differentiation.
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Cost-Effectiveness:
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Unlike paid advertising, this organic strategy incurs no external costs.
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Utilising our studio infrastructure ensures we can maintain quality at scale.​​​​
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Below YouTube video full interview with Scott as main feature alongside other business leaders.
Compounding Revenue Model
Revenue Reinvestment:
From February onward:
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Expanding the Ecosystem: Additional apps will be introduced to the market every couple of months, leveraging this same structured marketing approach.
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Reinvestment in Marketing: With 60% of net revenue (post-app store costs) reinvested directly into marketing, the capital raised in this funding round will act as a catalyst for hyper scaling growth.
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Compounding Effect:
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As revenues from existing apps flow in, they provide additional resources for future campaigns.​
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This creates a self-sustaining loop of revenue generation & reinvestment.
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Above.
Compounding Effect: After the “Capital Raise Jump Start” AIH will see revenues from existing apps flow in, which will provide additional resources for future campaigns. This creates a self-sustaining loop of revenue generation and reinvestment avoiding the need for leveraging from debt or funding rounds. ​​​​​​​​​​​​​​​​​​​​​​​
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Scalable Growth Model: The compounding effect of reinvesting revenues ensures that our marketing capital multiplies over time, driving exponential subscriber growth.​​​​​​​​​​​​​​​​​​​​​​​
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​​​​​​​​​​​​​​​​​​Key Takeaways for Investors:
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Data-Driven Execution: Each £30,000 marketing sprint is structured, monitored, and optimized to deliver measurable results.
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Scalable Growth Model: The compounding effect of reinvesting revenues ensures that our marketing capital multiplies over time, driving exponential subscriber growth.
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Low Overheads, High Margin: With low baseline overheads, our operating model ensures the majority of revenue is funneled back into growth initiatives.
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Forecast Validation: With ~13,244 subscribers projected by Feb-25 and recurring monthly revenues of £171,779, we demonstrate a clear path to scalable, sustainable growth.
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This model not only validates our financial forecasts but also emphasizes the robustness and scalability of our marketing strategy, providing investors with confidence in our ability to achieve and surpass growth targets.​​​​​​​​​​​


Valuations
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Valuation and Goals: AI Health has a strategic roadmap to achieve a $1 billion valuation within two years, leveraging its portfolio of seven innovative apps.
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Targets: Forecasting a $100 million Gross Annual Revenue (GAR) across our 7 apps and a $1 billion valuation within two years
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Supporting Our Targets: Based on a well-established income-to-valuation scaling ratio of 11.9x, the target annual income required to support this valuation is approximately $84 million.
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To achieve this, each app must generate an annual income of $12 million, equating to approximately 76,000 subscribers per app, assuming a subscription fee of $12.99 per month.
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Runna App - A UK based running app achieved growth of 18k subscribers to 120k subcribers in 12 months at £15.99 a month.
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This is how Runna App went from 18k subscribers to 120k subscribers in just 12 months. ​​​​​​​​​​​​​​


$1B Valuation
AI Probability Report
Advanced AI Modelling using Chat GPT o1 Pro.
We have trained the AI to understand every micro element of the AI-Health business operation.
Call to Action

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Proven Traction and Readiness: With apps already live and a comprehensive pipeline ready to roll out, investors are joining at the optimal moment for high returns with minimal risk.
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Hyper Scaling: Forecasting significant growth on the back of seven revenue-ready apps, aiming for $100 million GAR within two years without relying on sole investment money
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Sustainability and Ethical Practices: Adherence to European Sustainability Policy, setting new standards in health and fitness app development, focusing on accuracy, validation of data, and developer accountability.
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Operational Excellence: Commitment to delivering projects within 5% of cost and time forecasts, with a focus on onboarding experienced professionals and formalising strategic partnerships.
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Portfolio Revenue Potential
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​Retaining a debt free status, with an emphasis upon compounding revenue and a disciplined hold on operational costs we will avoid the need for funding rounds and investor dilutions​
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Year 1: £40.1M (R).
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Year 2: £99.1M (R) Positioning for a $1BN valuation based on a multiplier of 11.9x.
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Valuation Targets
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April 2025: £150M. April 2026: £450M. April 2027: $1B (ARR of £121M.)
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Business Strategy
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Maintaining debt free with low operational costs while delivering high-quality products provides a unique value proposition.
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Fitness apps typically achieve EBITA margins of 20%–30% we are targeting 50%+, leveraging efficiencies as:
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R&D and product development are complete.
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A focus on recurring revenue streams, with a high impact compounding revenue strategy.
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A robust strategy encompassing user acquisition, tiered pricing, and monetisation through subscriptions, premium features, and B2C channels.
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Emphasis on revenue compounding and disciplined cost management enables self-sustained growth.
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With seven apps designed to achieve the performance benchmarks of competitors’ single apps, we maximise our market impact.





Financial Trajectory and Shareholder Value

Initial Market Entry
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Revenue Generation: Immediate revenue generation expected from the first app launch, with a cash-positive status projected within 8 weeks.
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ARR Projection: Achieving an ARR of £84 million by the end of the first year positions the company for substantial growth and market presence.
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Mid-Term Goals
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$100 Million GAR: Aiming for $100 million in gross annual revenue within two years, reflecting aggressive market penetration and scalability.
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Debt-Free Operations: Maintaining a debt-free status ensures financial stability and reduces risk for shareholders.
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Long-Term Goals
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$1 Billion Valuation: Targeting a $1 billion valuation, enhancing shareholder value and providing substantial returns on investment.
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Sustainable Growth: Focus on sustainable, ethical business practices aligns with long-term investor interests and regulatory compliance.
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