Business Overview
EXECUTIVE SUMMARY
AI-HEALTH
Key Feature: No Debt
EXECUTIVE SUMMARY
Introduction
​AI Health stands at the forefront of integrating advanced AI technology with health and fitness applications.
The flagship 'Ailly' suite consists of seven innovative apps designed to revolutionise the market with personalised, scientifically validated health interventions.
These apps address various health concerns, including cardiovascular diseases (CVD) and metabolic syndrome (MetS). With a robust R&D foundation, zero existing debt, and a strategic partnership with Apple, AI Health is poised for a successful product launch, significant market penetration, and substantial revenue growth.
​
​The first app, Walk Ailly, has been successfully launched on the App Store, with strong pre-order numbers indicating a full live and free to download release in Dec 2024​
7 Revenue Ready Apps
Fitness. Female. Sleep. Walking. Health. Running. Coaches.
​​​
-
An ecosystem of affordable health apps. Offering exceptional individualised, gamified user intervention and experience with a low total cost of ownership.
​
-
The New Method. Revolutionising app design and development by rethinking everything. Evidence-based practise. Engaging design. Real-time Data. Advanced AI assembly eliminates static, non-ethical generic user experiences.
-
Database Matrix Hub. An internal database hub built from the ground up, eliminates any data contamination and ensures a low capital expenditure. Enables perfect data sync between 7 apps. Future features are operational within days and new products are within 6 months of design completion enabling rapid deployment worldwide for apps, VR, and AR products.​
​​
-
Database Matrix Hub. Eliminates the need for Apple HealthKit
Walk Ailly App Store
COMPANY OVERVIEW​
​Founders:
Scott Alexander, LLB: An experienced entrepreneur with a diverse background in property, lifestyle, and performance coaching. Educated in Law and a self-taught in software development innovator, driven by a passion for health and fitness.
​
Tom Middlebrough, MSc: An elite performance coach with academic expertise in human performance and psychology, encompassing extensive research and practical application in health and fitness.
OUR MISSION ​
To disrupt the health and fitness sector with solution-driven, personalised, technically excellent, ethically grounded, and passionately delivered apps.
OUR VISION ​
To provide personalised, accessible health interventions globally, significantly reducing the risk of CVD, type 2 diabetes, and obesity.
PRODUCT OFFERING : OUR APPS
​​​
-
WALK AILLY. A targeted walking pace intervention, designed to reduce CVD risk by 43% by guiding personalised brisk pace into everyday steps, promoting life changing health-measured walks. All without extra exercise or gym time. exceptional individualised, gamified user intervention and experience with a low total cost of ownership.
​
-
RUN AILLY. Personalised, real-time coached outdoor running programs and workouts for both beginners & professionals.
​
-
SLEEP AILLY. Tracks and measures sleep performance with personalised strategies for better sleep performance.
​
-
HER AILLY. Provides tailored metabolic guidance tailored to menstrual cycles, pregnancy, and menopause.
​
-
FITNESS AILLY. Heart rate training personalised in real-time to improve VO2 max fitness and Health markers.
​
-
HEALTH AILLY. Comprehensive health monitoring to optimise body composition and insulin control.
​
-
COACH AILLY. An advanced remote AI-driven real-time coaching portal for trainers and coaches.​​​​​​​​​​
No Debt Capital for Cashflow
We have developed and built out the world's most advanced health/fitness ecosystem. New capital is to support revenue and growth, not R&D
MARKET OPPORTUNITY
The health and fitness app sector is experiencing exponential growth, marked by a 30% annual increase. This surge is driven by robust market conditions and an ever-increasing consumer demand for health and fitness solutions. However, the market is currently saturated with similar products, most of which are powered by venture capital investments. Despite this, the demand for innovative and effective health solutions continues unabated. This is where our unique value proposition comes into play.
​
A pivotal factor in our market analysis is the impressive sales volume of Apple Watches. Apple sells over 50 million units annually, with a growing trend. The primary motivation for consumers purchasing an Apple Watch is to track health and fitness metrics. Yet, the development market has not fully capitalized on this opportunity, with most apps being mere companions to the iPhone rather than standalone solutions. Our company is pioneering in this space, being the first to develop a purpose-built, standalone Apple Watch app. This innovation positions us uniquely in the market and is expected to drive significant revenue growth.​
NUMBERS
We have 7 revenue generating apps ready for market release.
AI Health will be cash positive within 8 weeks of the 1st app going live
AI-H Revenue Projection End of 12 months full trading, we expect an ARR of= £84,000,012 ​​
COMPETITIVE ADVANTAGE
​​​
-
Technological Superiority: Immersive design with advanced AI and real-time data matrix, validated by extensive beta testing, built by performance and design experts.
-
Market Positioning: Self-marketing products, strategic partnerships with clubs, macro and micro influencers, and a comprehensive marketing plan including high-volume ground content and paid advertising.
​
-
Founders’ Expertise: Combined 18 years of R&D and practical health and fitness experience, with disciplined, agile, and passionate founders who’s connection base reaches vastly.
​
-
Ethical Commitment: Dedication to transparency, data accuracy, and user empowerment through validated science.
​
Mistake One Made By Others ​
Apps In Our Sector Generate Huge Revenue & Still Fail…. ​
Because they have taken on debt & investor capital before fully completing the technology of their apps. They then can’t grow as they are constantly facing development delays.
 |  |  |  |
|---|---|---|---|
 |  |  |  |
 |
Above: report on AI-Health Science & Data Accuracy.
FUNDING REQUIREMENTS
​​​
-
Funding Goal: £1,000,000
​​
Purpose of Funding:
-
​App Releases Ensuring the successful launch and continuous improvement of all AI Health applications, including our flagship walking app, Walk Ailly.
​
-
Marketing and Promotional Expenditures: Executing comprehensive marketing strategies to increase brand awareness and user acquisition.
​
-
Key Staff Hires: Recruiting top-tier talent for critical roles including:
​
- Finance Director
- Marketing Director
- Social Content Creators​
-
​​Creative Media and Content Creation: Investing in innovative media and content to enhance user engagement and retention, ensuring our applications stand out in a competitive market.
​
Value Proposition:
​
-
User Engagement: Leveraging cutting-edge technology to create highly engaging and user-friendly health and fitness applications.
​
-
Scalability: Structured growth plan aimed at scaling operations efficiently to maximize market reach and impact.
​
-
High Returns: Focused strategy to drive substantial returns on investor capital through targeted user acquisition and monetization efforts.
​
​
Exits in Our Sector
= ARR x 14/22
FIANCIAL PROJECTIONS
​​​Year 1 Projections.
-
Revenue - £84,000,012 Annual Recurring Revenue (ARR) from the point all Ailly Apps are live.
​
-
Profitability -Cash positive within 8 weeks of the first app launch.
​
-
Growth: Rapid scaling with subsequent app releases.
​
-
Operational Costs: Current base flexi-overheads of £30k per month, only rising in line with revenue.
​
-
Debt: zero existing debt or venture capital association, maintaining a lean cost structure.
Y1
Forecasted Revenue
2025-2026
